Royal Reserve Builds Its Brand & Its Sales with Custom Paper Tube Packaging

royal reserve logo cover

The Challenge: Royal Reserve needed to package and display multiple products across multiple categories that come in multiple sizes, yet have a consistent look and feel that identifies their quality and high-end brand at a glance.

The Solution: High end paper tubes that are made to fit, using custom sizes with unique identifying colors and labels. In essence, packages that stand out on the shelf.

California’s cannabis market has come a long way since the “stoner days” of Cheech & Chong, a comedy duo that played off that image in the 1970s and 1980s. And, while that perception of the industry may linger with a part of the population inside and outside of California, Matthew Martinez, Founder/CEO, of Royal Reserve, is working to, and arguably is, changing that.

As an operator in the medical marijuana industry since 2010, Matthew recognized the need not only to provide quality product, but to differentiate it as well through an organized and targeted branding effort.

Like a Fine Wine

With the consumption of cannabis products now legal in California, as of January 1, 2018, Royal Reserve’s products are probably most comparable to the market for fine wine. “Our products are tailored for a sophisticated consumer who demands more from the products they purchase,” said Matthew. “Our customers are educated professionals, ‘chardonnay moms,’ adventurers, connoisseurs, ‘creatives,’ and trendsetters, for example. They tend to research a product and are more focused on quality, consistency and cleanliness.”

Royal Reserve like a fine wine

To that end, Royal Reserve understood that not only would they need to build the brand in terms of quality product, but to build it across their product line, developing a consistent look and feel yet differentiating the offerings according to their purpose (i.e., Indica’s relaxing, calming effect, Sativa’s uplifting feeling or the balanced effect provided by a Hybrid).

While there are cannabis products available across the market spectrum, Royal Reserves customers do their research. “They tend to research and understand the differences between the effects of Indica, Sativa and Hybrids before they make a purchase. To use a more mainstream comparison, what they choose and why is not unlike how one might choose a fine Chardonnay or a Cabernet Sauvignon,” said Matt. “We incorporate origin, season, and anticipated effect in our branding to simplify the selection process for the consumer.”

Enter The Paper Tube Co.

As with any medical or mood altering product, there are regulations regarding packaging, child-resistant being one of the most important, along with descriptive labeling. As early as 2016, Royal Reserve began planning its move into the cannabis consumer market. “We began researching packaging options and we quickly realized we could repurpose jars and containers traditionally used for other consumer products such as cosmetics to meet or exceed regulatory standards. While our markets are clearly different, the purpose and function of the containers is the same. The challenge then became, how do we package our products in a way that maintains the same look and feel as our branding?” Matthew continued, “We needed a consistent look and shape, and paper tubes were the answer.”

Royal Reserve began searching oversees for a supplier but ran into problems with language barriers, shipping delays and product quality. So, Matt continued his search online and started researching packaging companies. He knew what he wanted, a business that can manufacture and supply three-piece telescoping, quality paper tubes, and ideally could take care of the color, labeling and printing requirements for each product package. On top of that, Royal Reserve’s products are available in a variety of shapes and sizes, which would require custom tube sizes.

It was at this time that Matthew discovered The Paper Tube Co. “I found this company online and the more I looked at their website, the more I could see how well they fit with our needs,” said Matt. “What I thought might be a deal breaker on our part was that we did not have our primary packaging ready so I could only provide, close but basically general size dimensions. Turns out, they could build us sample, custom size batches based on our information and darn, if they weren’t really close to perfect. When we ordered a second sample set they were dead on!”

Royal Reserve Variety

 

You Can Read a (Quality) Book by its Cover

Matthew chose to build the Royal Reserve brand, specifically with their high-end, target customer in mind. Instead of simply labeling their product jars, pre-roll raps and vape pens with the Royal Reserve logo and required labeling text, Matthew knew sophisticated customers would recognize their brand — and the quality of their products therein — if they could package all of them with a consistent look and feel.

“Right now, we have over 20 different SKUs across five categories that are segmented into eight specific feelings or effects, and thanks to The Paper Tube Co., we are able to display our high quality products with our logo, our text and just as importantly, our unique color scheme per product,” said Matthew. “Our colors identify and associate each cannabis type with its affect, white for Sativa’s uplifting qualities, black for Indica’s mood mellowing character and green to reflect the nature and balance of our Hybrid products. No matter which product or type you are looking for, our packaging presentation, color and style are consistent across all of our offerings.”

Royal Reserve Book Cover

 

“Working with Matthew has been great. He is a branding expert and actually made our job a little easier. He had the beginnings of the project with die cuts and renderings for the printing on the custom tubes pretty much ready to go. Often times we provide that as a service for our customers. Now, for Royal Reserve, we have the dimensions, the artwork and the printing plates ready to go anytime they need another run for any size paper tube they need.”

 

Royal Reserve at Papertube

Royal resrve collage

Royal Reserve products are available in Southern California in Van Nuys, Reseda and Woodland Hills. Addresses and a contact form are available on their website: http://royalthc.com/contact/.  The company is expanding into Northern California later this year and is looking to provide additional outlets in Nevada.

Paper Tube Packaging To Create Your California Cannabis Brand

 

Can You Brand Cannabis?

Part of the 13.5 Million lb Marijuana Crop

Not all cannabis is created equal. Each strain has its own characteristics, ranging from mellow relief to racy, energetic effects. Quality pot is a science, and passionate cultivators learn the best ways to hone on that craft — and in California, especially with the passage of Prop. 64, the Adult Use of Marijuana Act (AUMA) — now more than ever, growers need to build their look and brand to stand out in California’s crowded cannabis market!

Despite the variety and quality of cannabis strains, in a state that produced more than 13.5 million pounds of marijuana last year, and with the influx of corporate growers this year, cannabis products are on the fast track to becoming a commodity.

Think of this like the market for ink pens. They are so cheap and so common, you don’t care, except, if one package is some no-name brand and the one next to it says Bic, you buy the Bic pens…you know and trust the brand.

Buyers judge your product on your look, your brand and…here’s the key for when retail display matters…your packaging. It is the one, immediate visual clue as to the class and excellence of your offering, it gets your product noticed on the shelf.

If They Don’t See Your Package, Do You Really Exist?

For California growers that have taken the time to source and deliver quality products, but haven not taken the time to build their brand, they risk obscurity and invisibility in what is rapidly becoming an over-supplied market. Experts predict California’s marijuana market to be in the billions of dollars and growing from there. Current and future growers may create some of the best, most recognizable cannabis strains, but if they don’t stand out on the shelves, if people don’t recognize and trust their brand, it may not matter; you don’t want to be the no-name package next to the trusted brand. (Google Search: The Importance of Branding – 8.52M results!)

Marijuana Packaging with Custom Paper Tubes

Today, most weed packaging design is almost painfully boring. Suppliers often use simple pill bottles or worse, use the same types of bags as beef jerky or trail mix — quick, name a brand of either product! (I can’t.)

Without Branding, Products Just Blend Together

Even marijuana oils and edibles tend to come in basic, thrift-store quality glass bottles with nothing that makes the cannabis packaging special. Some joint packaging can be found in boxes or cans, but in general, the pot packaging industry is woefully uninventive.

Here at The Paper Tube Co., we make cannabis packaging tubes that are not only highly functional, well beyond being sturdy and available in a variety of stock and custom sizes, but are unique and stimulating in look and in feel — we’re talking custom printing and custom materials all designed to make your products stand out on the shelf in this crowded market.

Royal Reserve Pre-Roll Custom Tube Packaging

In essence, our paper tubes help build your brand. We provide finely crafted tubes and have decades of experience in packaging expertise.

For people who think of paper tubing as a cylindrical box for a poster, this aint that! We can customize our tubes with some of the finest design elements available. For example, we can create tubes with elements such as: Foil Stamping, Embossed, Matte/Gloss Finish, Die Cut, PVC Windows, Textures and More.

Depending on your need, we can deliver stock tubes with your logo and text on a variety of mediums from paper to cloth to leather. It’s about what works for you. We work with you to build the package that makes the most sense, be it different end options, like rolled edge, flat edge, and plug or tubes with  inserts, ribbons or other packaging add-ons that complement the cannabis product inside. There are one piece tubes, two piece tubes, 3 piece tubes, and even non-cylindrical shapes like triangular and ovular options. All of these create a final package that genuinely stands out. Picture it, there’s marijuana product A in a bag, product B in a jar and your product — getting noticed — packaged in a custom paper tube.

Evolab THC CBD Packaging

From Generic Cannabis Body Oil, to Branded ExcellenceIt’s not only the visual appearance of cannabis paper tubes that make it the best choice. The features of these tubes are also ideal for maintaining the freshness of your product:

  • The shape of paper tubes is naturally resistant to bends and creases.
  • If needed, we can supply cannabis tubes with food grade, oil resistant inner linings.
  • Tubes are easier to store and display, as they are free standing designs.

While paper tubes are functionally and aesthetically better as cannabis packaging, ours give growers and manufacturers a truly standout form of marijuana packaging that shows you are something special, that you have built a brand, a brand people recognize and trust.

For more information, questions or if you would like to order samples, contact us and we will get you what you need.

Luxury Packaging | Showcase Your Value with Custom Paper Tube Boxes

Packaging is a Big Part of Building a Brand

Your luxury product has an image. Its brand signifies quality, value, and distinction. Whether it is chocolate, wine, jewelry, perfume, or any other type of luxury item, its presentation needs to show that your product is exceptional, and that it is worth the consumer’s attention.

This presentation is not limited to name and logo. It is also a part of its packaging. Every luxury item needs its own unique packaging that sets it apart from the generic.

It is that desire to be distinctive that attracts people to paper tube packaging from the Paper Tube Company.

What it Means to Be Unique

As one of the premier options in luxury packaging suppliers, we have developed high end paper tube packages
that can be customized with many different luxury features, including:

  • Metallic Foil Stamping
  • Embossed and Debossed Lettering and Graphics
  • Spot color and CMYK printing

These luxury packaging boxes also have excellent quality hand feel, giving the impression of value from the moment it is touched in the hand. The cylindrical shape stands proudly on retails shelves, and captures attention in a way that few other types of packaging can offer. In addition, each one is made with material that indicate quality, as each one is eco-friendly and durable.

Turn Your Luxury Packaging Ideas into Designs

At Paper Tube Company, our goal is not only to supply paper tubing – but also to customize it based on your ideas and vision. As luxury packaging manufacturers, we work with a variety of industries that are looking to create products that appear more valuable and desirable in retail settings, and we believe that these paper tubes match those goals.

We have several paper tube options that are available with no minimums, and our custom paper tubing has lower minimums than many other luxury packaging companies. Our ability to match your creative designs is also second to none,and we make sure that each one is priced affordably so that you can get the most return on your investment.

Browse Our Ready-to-Ship Inventory or Contact Us for Custom Tubing

Our no-minimum ready-made luxury tube packaging is available to order right now, and we would love to hear more about any unique packaging request that you have. Please feel free browse our website to find the perfect packaging option or your product’s needs or email us at the@papertube.co if you have any questions or need additional information. Whether you need stock order, ready-to-go or 100% Custom Paper Tubes, made from scratch to your specifications, we either have it or we can make it. Are you ready for a packaging upgrade?

Custom Paper Tube Packaging for Vape Bottles and e-Liquids

custom paper tubes for vape and e-liquids
The vape market is exploding, especially in the U.S., which is the world’s biggest market for e-cigarettes and e-juices. The exponential growth in the popularity of vaping, coupled with strong consumer demand for a variety of e-liquid flavors, is prompting vape shops, convenience stores, and online retailers to rapidly increase their inventory of e-liquid products. Vaping is more popular than ever, and the competition in the e-liquid market is fierce. And here is where savvy merchandisers can gain an edge in the market by distinguishing their products with unique, attention-grabbing packaging.

Custom paper tubes are the perfect solution for your e-juice packaging needs. Shelf space is gold, and the ability to make your brand the superstar on the shelves starts with your products’ packaging. Custom paper tubes are the perfect solution!

Smoke Your Competition with Shelf Appeal

Paper tubes are a twofold, winning solution for both shoppers and retailers. When vapers walk into a vape shop or convenience store or click on an ecommerce site, they are inundated with a dizzying array of e-liquids, many of which look exactly the same. Retailers face the same conundrum when deciding which brands they should carry on their limited shelf space. If your product isn’t memorable, it won’t be picked up, clicked on—or even given shelf space in the first place.

Build Brand Identity and Loyalty

Custom paper tube packaging will help you establish a strong brand identity, and the unique packaging style will make your products stand out from the bare bottles and cardboard boxes littering retail store shelves and ecommerce websites. The tube’s label can be customized to your specifications to include your company’s name and logo as well as information that consumers use to make a purchase decision, such as the PG/VG ratio, the nicotine level, a description of the e-juice flavor, and the batch number.

Whether you want your brand to be urban luxe or evoke images of the rustic Old West, paper tube packaging has a high quality look and feel that will delight consumers. They’ll also love the fact that, unlike many other forms of packaging, paper tubes are recyclable, reusable, and eco-friendly.

Vape Custom Paper Tubes Are Practical, Too!

Unlike square boxes, cylindrical paper tubes perfectly wrap around e-liquid bottles, which both minimizes waste and helps protect the product, especially if your e-juice comes in glass bottles. Best of all, you get a deluxe look and feel without having to pay a luxury price: Vape paper tube packaging is inexpensive, and there is no minimum order requirement.

The Paper Tube Company offers custom e-liquid cardboard tubes, e-juice paper tubes, and e-cigarette packaging; contact us today for a quote.

Look Who’s Using Paper Tubes

Below are some examples of vape juice, e-cigarette and e-liquid companies, large and small, who use custom paper tubes to showcase their products. Infinite customization options are available – full color printing, custom die-cuts, barcodes and QR codes, sealing labels, foil stamping and embossing, and many others.

custom paper tubes for vape and e-liquids

Custom Paper Tube Packaging for T-Shirts, Apparel, and Accessories

T-Shirt Paper Tubes
The apparel and fashion accessories industry is one of the toughest on Earth; competition is high, profit margins are razor-thin, and today’s consumers are choosier than ever. Using custom paper tubes for t-shirts, ties, socks, jeans, underwear, and other apparel will save you money, promote an environmentally conscious corporate image to your customers, enhance your brand, and help your products stand out in an intensively competitive market.

Think Outside the Bag

Remember, being innovative, creative, and cost-effective are key difference-makers in the world of packaging for fashion apparel and accessories. While customers are purchasing what’s inside a shipping package, what’s on the outside counts just as much because that’s what the customer sees first when they open their mailbox.

Think paper tube packaging. Because soft goods cannot be broken during shipping, many online sellers ship apparel items in plain plastic bags. While plastic bags are inexpensive, lightweight, and functional, they don’t do a thing to distinguish your brand, and they may even leave a bad first impression on today’s environmentally conscious consumers. Like plastic shipping bags, cardboard paper tubes are functional, lightweight, and inexpensive – but they also have a luxury look and feel that fashion consumers will love at first sight. Additionally, the design can be customized to your exact specifications; you can include your company’s logo, full color artwork, barcode labels, and more. And, unlike those wasteful plastic bags that end up clogging landfills, spiral paper tubes are biodegradable and environmentally friendly, so customers can reuse, re-purpose, or recycle them. It is a feature that just keeps on giving benefits to consumers, manufacturers, and retailers. There is true value in paper tube packaging.

Ladies and Gentlemen, the “Tubes”!

T-shirt paper tubes aren’t just a functional and inexpensive shipping option; they are also perfect for use in retail displays. Apparel items are a challenge to display in retail stores. If they are hung on racks or folded on shelves, shoppers will fling the pieces around, and the apparel becomes soiled or damaged, or ends up in unruly piles. Paper tube packaging eliminates those potential problems, protecting your merchandise from all types of shopping frenzies. And, its unique look is an attention-grabber that will make your product stand out among those bland unpackaged items, cardboard boxes, and plastic bags, catching customers’ eyes as they scan crowded store aisles. Let paper tubes be your secret sales agents!

The Paper Tube Company offers custom t-shirt tube packaging and custom paper tubes for socks, belts, underwear, ties, and all other types of apparel and fashion accessories, with no minimum order required. Contact us today to discuss your needs and get a quote.

Look Who’s Using Paper Tubes

Below are some examples of t-shirt, apparel and accessories companies, large and small, who use custom paper tubes to showcase their products. Infinite customization options are available – full color printing, custom die-cuts, barcodes and QR codes, sealing labels, foil stamping and embossing, and many others.

Paper Tube Packaging for Tshirts and Clothing

Custom Paper Tube Packaging for Cosmetics & Beauty Products

Cosmetics Paper Tubes
Edgy design and real cost savings are the twofold advantage of using custom paper tubes for cosmetics packaging.

Supplying the “It” Factor

“It’s got the look!” That is the difference-maker that prompts a consumer to reach for one beauty product over another in this industry. While quality ingredients definitely matter, the emotional message a beautifully package delivers holds equal relevance to consumers. After all, how can a customer feel that a product will make them beautiful if it is not presented beautifully itself?

Luxury cosmetics packaging can be tricky. Your product’s package is the first impression your customers get of your brand. All packaging sends a message to a buyer. It is huge part of the “Why?” in a consumer’s buying decision and that is why it is so critical that your packaging design represents your brand well. The package is the beginning of the relationship between a manufacturer and their customer base. For a consumer, cosmetics packaging needs to look and feel as great as when they are actually using your product.

Going for the Green!

Green packaging is an environmental issue that smart companies must address to win over customers and capture their attention. This has become a growing concern for manufacturers of consumer products, including cosmetics and fragrances; consumers are demanding that the beauty industry adopt green packaging practices. The packaging has to be beautiful but practical, and it must deliver a message that it is eco-friendly.

In many cases, packaging transcends its original purpose. The packaging that we supply represents an eco-friendly ideal which people seek to identify with in their own value system.

Custom paper tubes are a great alternative to environmentally unfriendly plastic containers and dull cardboard cartons. Paper tubes designed to hold cosmetic and beauty products are affordable, recyclable, and eco-friendly. Additionally, the packaging protects its contents, especially fragile glass fragrance bottles.

At the same time, paper tube packaging has a unique luxury look and feel that will make your cosmetics and beauty brand stand out on the shelf and delight your customers when they hold your products in their hands.

In addition to external packaging of fragrance bottles, skin care products, and cosmetics, non-porous paper tubes are available to directly package items such push-up lip balm, powders, and creams.

Paper Tubes Wrap Beautifully Around Your Budget, Too!

On top of all the features that your customers will see as benefits, perhaps the best feature of paper tube packaging is its cost-effectiveness. It gets the job done on numerous levels, including that ever-vital value-to-cost proposition.

Paper Tube Company is a supplier of custom designed cosmetics packaging wholesale; contact us today for a quote.

Look Who’s Using Paper Tubes

Below are some examples of beauty and cosmetics companies, large and small, who use custom paper tubes to showcase their products. Infinite customization options are available – full color printing, custom die-cuts, barcodes and QR codes, sealing labels, foil stamping and embossing, and many others.

Paper Tube Packaging for Cosmetics & Beauty Products

FRONT Uses Custom Paper Tubes as Coffee Packaging

We recently had the pleasure of working with FRONT, a San Francisco based cafe slash destination for artists and designers. They purchased our 7″ craft paper tubes to use for coffee samplers that are housed in individual tins and placed inside the paper tubes. We laser etched their logo on the top and they attached a custom printed label to the side showing what flavors of coffee the tube contained. The final product looked fantastic. Here are some photos (taken by FRONT, by the way).

Coffee Paper Tubes
Coffee Paper Tubes
Coffee Paper Tubes

Custom Kraft Paper Tubes for Jewelry Designer

We produce lots of kraft finish paper tubes, especially with engraving. Many of those tubes contain very fine details or small text. And the question many customers ask is how do those details come out. The answer is, as you can see below, GREAT. These 8″ custom paper tubes were laser engraved with a block of text and every single letter is nice and crisp and readable, even by your grandmother. Made for Raw and Refined.

Custom Paper Tubes
Custom Paper Tubes
Custom Paper Tubes
Custom Paper Tubes